In for a Penny Board Game

The official licensed game based on Stephen Mulhern's hit ITV primetime show. Bring the show's most popular challenges into your home with over 100 challenge cards.

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In for a Penny Board Game - Official ITV Show Game

What's Inside

The In For A Penny Takeaway Board Game is the official licensed game based on Stephen Mulhern's hit ITV primetime show. It brings the show's most popular challenges into a box format for home play, featuring over 100 challenge cards across multiple game types.

✓2-6 players, ages 8+
✓30 Check It Out Cards
✓30 Pablo Petcasso Cards
✓30 Celebrity Challenge Cards
✓30 Charade Challenge Cards
✓Dry Wipe Scoreboard, Scorecard & Petcasso Board
✓5 Plastic Cups, Die & Dry Wipe Pen

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Why Choose In for a Penny Board Game

Hilarious Challenges

From Pablo Petcasso drawing rounds to Charade challenges, every game is filled with laughter and silly fun for the whole family.

Perfect for Families

Easy to learn rules and inclusive challenge design allow different generations to participate meaningfully. No one gets left behind.

Free Web App

A companion web app is available at no cost, allowing players to take on digital versions of fan favourites like Pump It Up and the Stopwatch Challenge.

Complete Game Set

Everything needed to play is included in the box - with the optional exception of Stephen's sparkly gold jacket.

What Our Customers Say

★★★★★

Based on 1300+ customer reviews on Amazon

"Fantastic value for money, entertained my family at Xmas and will do time and time again. The accessories for the games are great, the challenges and fun, inventive and for the whole family. Definitely a strong addition to the games cupboard. If you've seen and like the tv show.... this is one for you"

Heather

"Bought this for my 9 year old daughter as she loves the show. This is a great game, so much fun and it's not a completely ridiculous game (no baked beans involved!) Would recommend."

Lauren

"Such a hilarious and fun game to play. I was really unsure of how they could recreate the tv show into a board game - particularly without the host being there! But it really does translate so well and it's a great game for all members of the family which I think is rare these days. It's all about being a bit silly and just having fun. I thoroughly recommend In for a Penny!"

Faye

"One of the best games I've ever played, we had so much fun playing this at Christmas."

Andrew

"Every Christmas I do gift baskets with boardgames for my children. This year In For A Penny was amongst the selections and it has been the biggest hit! We are a family of 5 and our children are teens and this was enjoyed by everybody. It is easy to follow and you move around the board by doing silly challenges like flipping a coin into a cup or trying not to spit out a mouthful of water while your competitors try to make you laugh."

Schweedie

"Bought as we love the show."

Rhian

About In for a Penny

In For A Penny started as one of the most entertaining segments on ITV's Ant & Dec's Saturday Night Takeaway before spinning off into its own primetime series hosted by Stephen Mulhern. The show became known for its spontaneous street challenges, infectious energy, and the chance for everyday people to win cash by completing silly tasks.

Big Sky Games Limited saw an opportunity to bring that same chaotic fun into living rooms across the UK. The In For A Penny Takeaway Board Game was developed as an official licensed product, translating the show's most beloved challenges - from Pump It Up to the Stopwatch Challenge - into a format families and friends could play at home.

The game combines physical challenge cards, drawing rounds, charades, and price-guessing games into a single box, capturing the variety that makes the TV show work. A free web app extends the experience with digital versions of fan-favourite rounds.

This community site exists to connect fans of both the show and the board game - a place to share challenge videos, discuss strategies, and celebrate the joyful mayhem that In For A Penny delivers whether on screen or around the kitchen table.

Ready for Some Silly Fun?

Get the In for a Penny Board Game and bring Stephen Mulhern's hilarious challenges to your next family game night!

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Frequently Asked Questions

What is the In For A Penny Board Game?

How many players can play?

The game supports 2 to 6 players. Rules are slightly adjusted for 2-player games - instead of Pablo Petcasso or Charade challenges, players draw Blue Challenge Cards.

What age is the game suitable for?

The game is recommended for ages 8 years and over. It is not suitable for children under 36 months due to small parts presenting a choking hazard.

What is included in the box?

The game includes: 30 Check It Out Cards, 30 Pablo Petcasso Cards, 30 Celebrity Challenge Cards, 30 Charade Challenge Cards, a Dry Wipe Scoreboard, Dry Wipe Scorecard, Dry Wipe Petcasso Board, Dry Wipe Pen, 5 Plastic Cups, and a Die.

Does the game require any special equipment?

No additional equipment is required. Everything needed to play is included in the box - with the optional exception of Stephen's sparkly gold jacket.

How long does a typical game last?

A full game usually takes between 30 and 45 minutes, depending on the number of players and how competitive the challenges become.

How do you win the game?

Players must be the first to reach Stephen's Golden Jacket space and successfully complete the Golden Stopwatch Challenge - stopping the timer between 15.00 and 15.99 seconds.

What is the free web app?

A companion web app is available at no cost, allowing players to take on digital versions of fan favourites like Pump It Up and the Stopwatch Challenge. No download required - it runs in any web browser.

Is prior knowledge of the TV show required?

No. The game is easy to learn and enjoyable even for players who have never seen the television programme.

Is the game suitable for parties and events?

Yes. The game is designed to encourage laughter, interaction and audience participation, making it ideal for parties, family gatherings and informal events.

Can the game be played outdoors?

Some challenges - particularly Whatever The Weather, which involves cups of water being poured over players' heads - are better suited to outdoor play. Most other challenges work fine indoors.